C

  1. Calender.

    Calandria.

  2. Calligraphy.

    Caligrafía.

    Artistic form of handwriting, done with traditional tools.

  3. Callouts / Factoids.

    Etiquetas.

    Words, phrases or short texts used to label maps or charts.

  4. Camera-ready art / Final art.

    Arte final.

    A layout document ready to print.

  5. Canvas.

    Lienzo.

    The space in which we work when we paint or graphics applications are used. –Treated fabric to paint on. –Special fabric for book binding.

  6. Capital figures / Lining figures / Modern figures.

    Cifras modernas / Cifras capitales / Cifras alineadas.

    Figures that have the heigth of a typeface's capital letters.

  7. Caps (Capital letters) / Uppercase.

    Caja alta / Mayúsculas.

    Capital letters. Composing a text in Capital letters is a way to highlight it.

  8. Caps height.

    Altura de la mayúscula.

  9. Caption / Cutline.

    Pie de ilustración / Pie de foto.

    Type that provides information about an image.

  10. Cardboard.

    Cartón.

    Pasteboard or stiff paper. There are many kinds. (See other entries in Designary).

  11. Case binding.

    Encuadernación en tapa dura.

    Form of permanent binding in wich signatures are sewn together at the spine and then glued together along the publication-block' spine and later glued to the cover. Typically used for hardcover books.

  12. Catalogue.

    Catálogo.

  13. Centered.

    Centrado.

    Text, photo or illustration aligned symmetrically, sharing a common midpoint.

  14. Character.

    Carácter / Carácter tipográfico.

    Any letter, figure, symbol or punktuation mark of a typeface.

  15. Chart / Graph.

    Gráfico.

    Statistical information presented in a visual way by using bars, lines, dots, etc.

  16. China clay.

    Caolín.

  17. Chipboard.

    Cartón sencillo.

    Low quality cardboard used for packaging and posters.

  18. Circle graph / Pie chart.

    Gráfico en queso.

    Circular chart divided into sectors. Together, the sectors create a full disk. The name comes from its resemblance to a sliced pie.

  19. Clothbound.

    Encuadernación en tela.

  20. CMYK / Four-color process / Process / Full color.

    Cuatricromía / CMYK / A todo color.

    The printing process that combines Cyan, Magenta, Yellow and Black inks.

  21. Co-publish.

    Coedición / Co-edición.

    Two or more publishing companies join together in order to publish a book.

  22. Cockling.

    Abarquillado.

  23. Colon.

    Dos puntos.

    :

  24. Color / Colour.

    Color.

    A tone determined by the light frequency emitted.

  25. Color control bar.

    Barra de control de color / Registro de color.

  26. Color hold.

    Fijar el color.

    In line art, changing the colour of the black line.

  27. Colour / Color.

    Color.

    A tone determined by the light frequency emitted.

  28. Column / Leg.

    Columna.

    Vertical stack of text. Also vertical divisions of a grid, to place text or artwork.

  29. Column logo.

    Logo de columna.

    Graphic device –normally used in opinion articles or in regularly appearing articles– including, for instance, the author, a mug shot and the title of the column.

  30. Column rule / Cutoff rule.

    Corondel / Filete separador / Separador.

    Column rule: Vertical line running between the different columns of a story, or separating two different stories. Cutoff rule: Horizontal line separating two stories.

  31. Comma.

    Coma.

    ,

  32. Composition.

    Composición.

    The organization of the different design elements (artwork and text) in a layout.

  33. Compressed type / Condensed type.

    Tipografía condensada / Tipografía comprimida.

    Typeface narrower (with a smaller width) than its standard.

  34. Condensed type / Compressed type.

    Tipografía comprimida / Tipografía condensada.

    Typeface narrower (with a smaller width) than its standard.

  35. Contents page / Index.

    Índice.

    List of contents of a publication and the page numbers where they can be found.

  36. Continuation line / Step line.

    Línea de continuidad.

    Line of text telling the reader that the story continues on some other page.

  37. Copy / Bodytext.

    Texto.

    The text of an article or of a book.

  38. Corporate Identity / Corporate Image.

    Imagen corporativa / Identidad corporativa.

    Refers to the way the target perceives the company. Created by the marketing or the PPRR department to, through different communication campaigns, suggest a determined image of the company to the public. The corporate image is designed in order to make the company attractive to the consumer. The corporate image has many elements, all of them working in the same direction. Among the most habitual elements are: communication, logo, slogan, packaging, stationery, signage, music, etc. The corporate image of a company also includes its philosophy and other elements like mission, vision, values, loyalty, service, integrity and innovation.

  39. Corporate Image / Corporate Identity.

    Imagen corporativa / Identidad corporativa.

    Refers to the way the target perceives the company. Created by the marketing or the PPRR department to, through different communication campaigns, suggest a determined image of the company to the public. The corporate image is designed in order to make the company attractive to the consumer. The corporate image has many elements, all of them working in the same direction. Among the most habitual elements are: communication, logo, slogan, packaging, stationery, signage, music, etc. The corporate image of a company also includes its philosophy and other elements like mission, vision, values, loyalty, service, integrity and innovation.

  40. Counter.

    Contraforma.

    The space totally (as in the letter O) or partially (as in the letter C) enclosed within a letterform.

  41. Cover / Front page.

    Portada.

    –In books: the front of the book –including the title, author and publishing house. –In periodical publications: the first page. Also known as "Front page".

  42. Cover page / Opening page / Opener.

    Apertura.

    First page or first spread page of a feature or report in a publication.

  43. Covering.

    Envoltura.

    Process of uniting the covers to the spine.

  44. Covers.

    Cubiertas / Tapas.

    -In books: External part of a book, usually made out of cardboard or thick paper (over 250 gr) and glued to the spine. -In periodical publications: External pages, in a thicker paper that the interior pages.

  45. Crop.

    Encuadre.

    Trimming of a photo. Also refers to built in graphics applications for cutting a surface within an image tool, eliminating the rest.

  46. Crop marks / Cutting marks / Trim marks.

    Marcas de corte.

    Marks showing where the pages have to be trimmed after the printing process.

  47. Cutline / Caption.

    Pie de foto / Pie de ilustración.

    Type that provides information about an image.

  48. Cutoff rule / Column rule.

    Corondel / Filete separador / Separador.

    Column rule: Vertical line running between the different columns of a story, or separating two different stories. Cutoff rule: Horizontal line separating two stories.

  49. Cutout / Silhouette.

    Silueta / Recorte.

    Image were the background has been removed, leaving only the main subject.

  50. Cutting marks / Crop marks / Trim marks.

    Marcas de corte.

    Marks showing where the pages have to be trimmed after the printing process.

  51. Cyan.

    Cian.

    First of the four colours used in the 4-colour printing process: CMYK. C for Cyan, M for Magenta, Y for Yellow, K for Black.