H

Hairline / Rule.

In printing language, a rule is a vertical or horizontal straight line. A “hairline” ("Filete mínimo") is the thinnest rule used in printed media (used to be 0,5 pt but today 0,25 pt can be used as well).

Halftone.

Image converted into a pattern of dots. It is a necessary process for the printing presses to be able to print shades of gray.

Hammer head / Hammer headline.

A special headline using an impact word or short phrase, usually in big bold characters, and with a short and wide deck running right below.

Hammer headline / Hammer head.

A special headline using an impact word or short phrase, usually in big bold characters, and with a short and wide deck running right below.

Handout / Offprint / Insert.

Separate print from an article or chapter published in a magazine or book. When it goes inserted inside the magazine or book is also called "insert".

Hanging indent.

Text column with the first line flush left and all the other lines indented.

Hardback / Hardcover.

In book binding, covers made of hard cardboard.

Hardcover / Hardback.

In book binding, covers made of hard cardboard.

Hash.

Head / Flag / Nameplate.

The name of a publication, as displayed on the cover or the front page.

Header / Standing head.

Label for the regularly appearing sections, pages or stories in a publication.

Headline.

The title of an article. Also called "Head".

Hexachrome.

Printing process using six inks, normally CMYK+orange+green, for a higher color impact on the images.

Hierarchy.

Order of the several elements in a page, expressed through the design. Also the reading order, established through typographic variations (as headline, subhead, bodytext, caption, etc).

Hinge.

Hot melt.

Glue, ball-shaped, used in book binding. The little balls get melted by using heat and they turn into a glue that is applied to the book block.

House style / Style guide / Guideline / Housestyle.

-Corporate guidelines: Manual de estilo corporativo / Libro de estilo corporativo -Graphic style book / Graphic guideline: Libro de estilo gráfico -House style (editing): Libro de estilo (editorial)

Housestyle / House style / Style guide / Guideline.

-Corporate guidelines: Manual de estilo corporativo / Libro de estilo corporativo -Graphic style book / Graphic guideline: Libro de estilo gráfico -House style (editing): Libro de estilo (editorial)

HSB / Hue, Saturation and Brightness.

Provides a device-independent way to describe color. • H is for Hue: the actual color. • S is for Saturation: the purity of the color. • B for Brightness: measured in percent from black (0) to white (100). At 0% brightness, both hue and saturation are meaningless.

Hue, Saturation and Brightness / HSB.

Provides a device-independent way to describe color. • H is for Hue: the actual color. • S is for Saturation: the purity of the color. • B for Brightness: measured in percent from black (0) to white (100). At 0% brightness, both hue and saturation are meaningless.