W

  1. Watermark.

    Marca de agua.

  2. White base / White patch.

    Cama de blanco.

    When screen-printing over transparent materials, like vinyl, colors can appear slightly different, as they don't have an opaque base to be printed on. For this reason, it is necessary to add a white opaque Gloss PVC film as a base on the area that has to be color printed. This film is the White base or White patch. By adding this white PVC film, colors will appear bright and faithful, while the rest of the vinyl will remain transparent.

  3. White patch / White base.

    Cama de blanco.

    When screen-printing over transparent materials, like vinyl, colors can appear slightly different, as they don't have an opaque base to be printed on. For this reason, it is necessary to add a white opaque Gloss PVC film as a base on the area that has to be color printed. This film is the White base or White patch. By adding this white PVC film, colors will appear bright and faithful, while the rest of the vinyl will remain transparent.

  4. White space.

    Blanco.

    Areas of a page free of any text or artwork.

  5. Widow.

    Viuda / Línea viuda.

    A short word or phrase in the last line of a paragraph.

  6. Wraparound / Runaround / Skew.

    Contorneo / Arracada.

    Text intended around a photo or illustration.